{"id":126,"date":"2018-08-14T07:30:36","date_gmt":"2018-08-14T07:30:36","guid":{"rendered":"https:\/\/blog.ithinklogistics.com\/?p=126"},"modified":"2026-04-15T15:34:29","modified_gmt":"2026-04-15T10:04:29","slug":"e-commerce-content-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.ithinklogistics.com\/blog\/e-commerce-content-marketing-strategy\/","title":{"rendered":"The perfect e-commerce content marketing strategy"},"content":{"rendered":"\n

There is a lot of noise on content marketing. For those who have little idea about what is content marketing, let me give you a brief. E-commerce content marketing strategy is about providing valuable information to readers. It\u2019s all about educating, entertaining and giving value to your customers to gain trust in your brand.<\/p>\n\n\n\n

Content marketing is not only<\/em> about selling your products. It is about helping your target audience to make informed decisions.<\/p>\n\n\n\n

In a broader perspective, e-commerce content marketing strategy is an effort of marketing your brand<\/a> and products through sharing of informative, entertaining and insightful information which creates value for the readers.<\/p>\n\n\n\n

It\u2019s not about pushing your products to the target audience through the sales pitch, but educating and moving people towards the best course of action.<\/p>\n\n\n\n

To make your e-commerce business profitable, what you need is conversions.<\/p>\n\n\n\n

The e-commerce content marketing rules have changed.<\/p>\n\n\n\n

Marketers have realized that to achieve conversions they need to engage with their target audience.<\/p>\n\n\n\n

Content marketing is the best way to convince people; it\u2019s not only about filling up the funnel but increasing conversions too.<\/p>\n\n\n\n

Why does your e-commerce website need content marketing?<\/p>\n\n\n\n

If statistically speaking, content marketing can increase your conversion rate up to 5 times.<\/p>\n\n\n\n

Quality content is essential for e-commerce. This content will make your website easy for search engines and for your customers to find you and your products.<\/p>\n\n\n\n

Good content helps your customers to make an informed decision.<\/p>\n\n\n\n

E-commerce content marketing is not limited only to the big player, and if you propose content marketing methodically and consistently, you will be amazed at what you can accomplish. <\/strong><\/p>\n\n\n\n

1<\/strong>. Understanding the<\/strong> buyers\u2019 persona<\/strong> is an effective e-commerce content marketing strategy <\/strong><\/h3>\n\n\n\n
\"buyer<\/figure>\n\n\n\n

A buyer persona is to understand your target customer and how your products & services best suit them. The goal of an understanding buyer persona is to humanize your content and message via which you want to reach to your target audience.<\/p>\n\n\n\n

When developing buyer persona here are the fundamental questions you need to ask yourself and to your sales team about your target audience.<\/p>\n\n\n\n

    \n
  1. Who is your ideal client?<\/li>\n\n\n\n
  2. What are their needs? Learn what problems do you need to solve?<\/li>\n\n\n\n
  3. What do they value the most? What will excite your client the most?<\/li>\n\n\n\n
  4. How will you solve their problems and specific needs with your products\/services?<\/li>\n\n\n\n
  5. Where do they go to find information? (research, reviews, friends, social media)<\/li>\n<\/ol>\n\n\n\n

    Create Buyer Personas for Your Business – By Hubspot<\/a><\/p>\n\n\n\n

    Learn buyers journey to develop your e-commerce content marketing strategy. By equaling customer\u2019s requirements and problems with precisely the right type of content by the stages of the sales funnel, this enhances the effectiveness of your content marketing.<\/p>\n\n\n\n

    \"Buyers<\/figure>\n\n\n\n

    (Buyers journey chart \u2013 image source hubspot)<\/em> <\/p>\n\n\n\n

    2.Define content goals<\/strong> <\/h3>\n\n\n\n

    Start keeping the end in mind. What purpose do you want to achieve with content marketing?<\/p>\n\n\n\n

    It is uber important to define a content goal. This helps you to measure the progress. <\/strong><\/p>\n\n\n\n

    These are some content marketing goals worth pursuing.<\/p>\n\n\n\n

    1 Building trust and rapport with your audience<\/p>\n\n\n\n

    2 Attract new prospects to your marketing system<\/p>\n\n\n\n

    3 Explore prospect\u2019s needs and pain areas<\/p>\n\n\n\n

    4 Demonstrate life with your products<\/p>\n\n\n\n

    5 Attract business partners<\/p>\n\n\n\n

    6 Increase the loyalty of existing customers<\/p>\n\n\n\n

    Content marketing goals are very much subjective. They vary from business to business. <\/p>\n\n\n\n

    3<\/strong>. Finding great content ideas by studying your niche<\/strong> is a great e-commerce content marketing strategy <\/strong> <\/h3>\n\n\n\n

    Here are some tips to find great content ideas for your niche.<\/p>\n\n\n\n

    1. Take good ideas and make them great<\/p>\n\n\n\n

    This is the easiest way to come up with content ideas. Monitor your competitors what are they writing about, add information to it which is not present on the internet.<\/p>\n\n\n\n

    Add more value to your content by making it longer, in-depth and readable.<\/p>\n\n\n\n

    2. Your content should serve as an answer to the problems. So, find the questions\/problems.<\/p>\n\n\n\n

    Here, the fundamental purpose of content is to answer the questions of your target audience.<\/p>\n\n\n\n

    3. Answer those problems that other columns leave the readers with a puzzle.<\/p>\n\n\n\n

    Some posts are very general and meant to provoke thought. This is the opportunity for you to browse through the queries which your competitors are getting from their readers.<\/p>\n\n\n\n

      \n
    1. You can look at comments<\/li>\n\n\n\n
    2. Read articles from the readers\u2019 point of view<\/li>\n<\/ol>\n\n\n\n

      4. Find and write about questions that no one wants to answer.<\/p>\n\n\n\n

      This tactic may not reveal significant content ideas, but it can reveal the content ideas of the highest quality.<\/p>\n\n\n\n

      Great content ideas give you a potential to produce the best quality content.<\/p>\n\n\n\n

      How to find low hanging content ideas from all over the world?<\/p>\n\n\n\n

      Tool: Content explorer by Ahrefs<\/a><\/p>\n\n\n\n

      \"Content<\/figure>\n\n\n\n

      (image source ahref)<\/em><\/p>\n\n\n\n

      It is an excellent content research tool for content writers and content marketers. Put any keyword or website, and you will get the most popular content for that topic.<\/p>\n\n\n\n

      There are three key factors to consider before prioritizing any content idea and keyword.<\/p>\n\n\n\n

        \n
      1. Search traffic potential<\/li>\n\n\n\n
      2. Ranking difficulty<\/li>\n\n\n\n
      3. Business value<\/li>\n<\/ol>\n\n\n\n

        There are nearly 7.6 billion people in the world if you consider reaching half of them; first, you need to understand how to make your content available to them! <\/p>\n\n\n\n

        4<\/strong>.Plan your keywords<\/strong><\/p>\n\n\n\n

        Keyword research is basically the blueprint of your online marketing efforts. It nearly drives every decision you make to create and promote your content online.<\/p>\n\n\n\n

        Google keyword research is the basis of any online marketing<\/a> campaign.<\/p>\n\n\n\n

        The goal of keyword research and planning is to find out what your target audience is searching on google and to create quality content around those keywords to answer their questions.<\/p>\n\n\n\n

        Once you have a basic content idea; you can expand your search more deeply with widely available search suggestions.<\/p>\n\n\n\n

        \"Search<\/figure>\n\n\n\n

        You can try from one of the below-listed tools to check the competition, Global monthly searches, Local monthly searches, an approximate cost per click.<\/p>\n\n\n\n

        Google keyword planner<\/p>\n\n\n\n

        Target 0-10 keyword difficulties and try to write an awesome article on it.<\/p>\n\n\n\n

        Find the keywords that your competitors are ranking for.<\/p>\n\n\n\n