13,75,720 Crores – This is the projected size of the ecommerce market in India by next year.
The COVID-19 lockdown forced people to buy online, and the trend has only grown. Cheaper data packs, secure payment support and government policies have all boosted the Indian e-commerce sector.
India is the 2nd fastest and largest growing e-commerce market in the world. And if you have ever dreamed of having an ecommerce store or your own business, this is the time.
However, the big question is how to make the most of this e-commerce opportunity.
The answer is to sell top trending products in India.
We can hear you say – What are the most trending products in India? How and where can you find new products on the market?
Stay tuned! We’re going to answer all the questions about trending items and how to source them and market them to build a successful D2C e-commerce business.
What Makes a Product Trend in E-commerce?
Identifying the best-selling products in India is critical to e-commerce success because it’s easier to sell ecommerce trending products and make profits instead of launching an unknown product and convincing customers to buy it for unknown benefits.
Here’s how to identify top-selling products in India –
Understanding Consumer Demand
Customers drive the market by buying products that serve their needs and interests. Factors like seasonality and cultural practices also impact trends. For example, fitness gear or wellness products sell in January the most, as people make New Year resolutions to adopt a healthy lifestyle.
Impact of Social Media and Influencers on Trending Items
Consumers today use at least 3 social media channels while buying something online, as per a report. Buyers today check out User-generated content, reviews, and recommendations. A viral video by a famous influencer can make the product trending.
Identifying New Products on the Market
Following industry updates and innovations can help you find the best items to sell online quite early. Check the trending section of bigger players like Amazon or Etsy to keep an eye on best-selling products globally. Filter out which one of these would appeal to your own audience.
We have covered what makes for a trending e-commerce product. Let’s look at real-world examples.
Top Trending Products to Sell Online in India in 2025
Here’s a list of unique products to sell online in India in 2025, in no particular order.
Health and Wellness Products
- Organic Teas
- Average Selling Price: ₹200–₹300
- Popularity Reasons: Health benefits and antioxidant properties.
- Potential Buyers: Health-conscious individuals and tea enthusiasts.
- Expected Growth Rate: Moderate
- Monthly Search Volume: 1900
- Plant-based Protein Powders
- Average Selling Point: ₹1,000 – ₹3,000
- Why It’s Trending: Rising popularity of plant-based diets and fitness supplements
- Potential Buyers: Vegans, vegetarians, fitness enthusiasts
- Expected Growth Rate: High, part of the growing plant-based product market
- Monthly Search Volume: 9900
- Gummies
- Average Selling Point: ₹300 – ₹800
- Why It’s Trending: Known for health benefits, convenient consumption
- Potential Buyers: Health-conscious individuals looking for natural supplements like beet, turmeric, caffeine, etc.
- Expected Growth Rate: High, driven by the growing superfood market
- Monthly Search Volume: 18100
Eco-friendly and Sustainable Items
- Reusable Water Bottles
- Average Selling Point: ₹300 – ₹1,500
- Why It’s Trending: Environmental concerns, focus on reducing plastic waste
- Potential Buyers: Environmentally conscious consumers, Gym-goers
- Expected Growth Rate: Moderate-High, driven by increasing environmental awareness
- Monthly Search Volume: 9900
- Bamboo Products
- Average Selling Point: ₹300 – ₹1,500
- Why It’s Trending: Environmental concerns, focus on reducing plastic waste
- Potential Buyers: Environmentally conscious consumers, fitness enthusiasts
- Expected Growth Rate: Moderate, driven by increasing environmental awareness
- Monthly Search Volume: 9900
- Eco-friendly Cleaning Products
- Average Selling Point: ₹200 – ₹800
- Why It’s Trending: Growing environmental consciousness
- Potential Buyers: Environmentally conscious consumers, families, allergic individuals
- Expected Growth Rate: Moderate, part of the growing sustainable products market
- Monthly Search Volume: 900
- Reusable Grow Bags
- Average Selling Point: ₹200 – ₹500
- Why It’s Trending: Eco-friendly alternative to plastic bags
- Potential Buyers: Eco-conscious Gardening and at-home farmers
- Expected Growth Rate: High, driven by increasing environmental awareness and low prices
- Monthly Search Volume: 27100
Smart Home Gadgets
- Smart Air Purifiers
- Average Selling Point: ₹5,000 – ₹30,000
- Why It’s Trending: Real-time air quality monitoring, app-control features
- Target Audience: City dwellers, health-conscious individuals, and families with young children or elderly members.
- Expected Growth Rate: High, driven by growing concerns about air quality in Indian cities.
- Monthly Search Volume: 490
- Smart Plugs and Sockets
- Average Selling Point: ₹500 – ₹2,000
- Why It’s Trending: They allow users to control non-smart appliances remotely and reduce electricity consumption. They are easy to install and use.
- Target Audience: Budget-conscious consumers looking to start with home automation and energy-conscious individuals.
- Expected Growth Rate: Moderate to high, as they facilitate smart home adoption
- Monthly Search Volume: 6600
- Smart Speakers and Voice Assistants
- Average Selling Point: ₹1500 – ₹7,000
- Why It’s Trending: Streaming audio content and passing instructions hands-free. Easy to use.
- Target Audience: Tech enthusiasts and Multimedia users
- Expected Growth Rate: High, Multiple options at all price points
- Monthly Search Volume: 27000
- Smart Locks
- Average Selling Point: ₹5000 – ₹15,000
- Why It’s Trending: Safety Concerns
- Target Audience: Tech enthusiasts, Home owners
- Expected Growth Rate: High because of increased risks of theft and loss.
- Monthly Search Volume: 12100
- Smart Security Cameras
- Average Selling Point: ₹1500 – ₹3000
- Why It’s Trending: Streaming audio content and passing instructions hands-free. Easy to use.
- Target Audience: Tech enthusiasts
- Expected Growth Rate: High, Multiple options at all price points
- Monthly Search Volume: 9900
Fitness and Home Gym Equipment
- Fitness Trackers
- Average Selling Point: ₹1,500 – ₹5,000
- Why It’s Trending: Check vital signals and the impact of exercise
- Potential Buyers: Fitness enthusiasts, health-conscious individuals
- Expected Growth Rate: High, driven by increasing health awareness and technological advancements
- Monthly Search Volume: 8100
- Resistance Bands
- Average Selling Point: ₹300 – ₹1,000
- Why It’s Trending: Versatile and affordable home workout equipment
- Target Audience: Fitness enthusiasts, home workout practitioners
- Expected Growth Rate: Moderate, part of the growing home fitness equipment market
- Monthly Search Volume: 74000
- Yoga Mats
- Average Selling Point: ₹500 – ₹2,000
- Why It’s Trending: Growing popularity of yoga and home workouts
- Potential Buyers: Yoga practitioners, fitness enthusiasts
- Expected Growth Rate: Moderate, part of the growing fitness equipment market
- Monthly Search Volume: 135000
Fashion Accessories and Jewelry
- Athleisure Wear
- Average Selling Point: ₹500 – ₹3,000
- Why It’s Trending: Combines comfort and style, a growing trend in fashion
- Potential Buyers: Fitness enthusiasts, young professionals
- Expected Growth Rate: High, driven by the increasing focus on comfort and versatility in clothing
- Monthly Search Volume: 8100
- Men’s accessories
- Average Selling Point: ₹500 – ₹3,000
- Why It’s Trending: Men are leaning towards fashion and grooming
- Potential Buyers: Male Fashion enthusiasts or gift buyers
- Expected Growth Rate: High, driven by fashion consciousness and grooming needs in men.
- Monthly Search Volume: 40400
- Plus Size Dresses
- Average Selling Point: ₹750 – ₹2,500
- Why It’s Trending: Body positivity and growing awareness that foreign brands don’t do justice to Indian sizing
- Potential Buyers: Women and Men with plus size requirements, gift buyers.
- Expected Growth Rate: High, driven by the need for well-fitted clothes that combine comfort and fashion
- Monthly Search Volume: 18100
Personalized and Unique Products
- Personalized Name Necklaces
- Average Selling Price: ₹500–₹2,000
- Popularity Reasons: Unique personalization and gifting appeal.
- Potential Buyers: Fashion-forward individuals and gift shoppers.
- Future Projection: Steady demand as personalized accessories remain trendy.
- Monthly Search Volume: 6600
- Customized Leather Wallets
- Average Selling Price: ₹800–₹2,500
- Popularity Reasons: Personalization and premium quality.
- Potential Buyers: Professionals and gift buyers.
- Future Projection: Continued popularity due to personalization trends.
- Monthly Search Volume: 9900
Organic and Natural Skincare Products
- Bakuchiol Serum
- Average Selling Point: ₹1,000 – ₹2,500
- Why It’s Trending: Plant-based alternative to retinol, known for antioxidant properties and ability to reduce skin discolourations and wrinkles
- Potential Buyers: Health-conscious individuals, particularly millennials interested in natural skincare
- Expected Growth Rate: High
- Monthly Search Volume: 2900
- Rice Water Shampoo
- Average Selling Point: ₹200 – ₹600
- Why It’s Trending: Gaining popularity for hair repair and protection qualities
- Potential Buyers: Individuals seeking natural hair care solutions
- Expected Growth Rate: Moderate
- Monthly Search Volume: 2900
- Kojic Acid Serum
- Average Selling Point: ₹500 – ₹1,500
- Why It’s Trending: Used for skin brightening and reducing dark spots
- Potential Buyers: Individuals with skin pigmentation concerns
- Expected Growth Rate: High
- Monthly Search Volume: 49500
Home Decor and Organizers
- Indoor Plants
- Average Selling Point: ₹100 – ₹300
- Why It’s Trending: Increasing awareness of Air Quality and fighting indoor pollution
- Potential Buyers: Wellness enthusiasts, home decor lovers, plant lovers
- Expected Growth Rate: High
- Monthly Search Volume: 201000
- Aromatherapy Diffusers
- Average Selling Point: ₹1,000 – ₹3,000
- Why It’s Trending: Increasing interest in home wellness and relaxation
- Potential Buyers: Wellness enthusiasts, home decor lovers, spas
- Expected Growth Rate: Moderate
- Monthly Search Volume: 12100
- Storage and Organizers
- Average Selling Point: ₹350 – ₹750
- Why It’s Trending: Rental-friendly and affordable options, Easy to install.
- Potential Buyers: Home decor lovers and Professional Organizers
- Expected Growth Rate: Moderate to High
- Monthly Search Volume: 3600
Pet Supplies
- Dog probiotics
- Average Selling Point: ₹1500 – ₹3,000
- Why It’s Trending: Promoting Gut health and fighting allergies in dogs
- Potential Buyers: Pet owners
- Expected Growth Rate: Moderate to High, pet wellness is booming in India
- Monthly Search Volume: 1300
- Bentonite Cat Litter
- Average Selling Point: ₹1500 – ₹3,000
- Why It’s Trending: Convenience for the cat and odour-free home for pet owner
- Potential Buyers: Pet owners
- Expected Growth Rate: Moderate to High
- Monthly Search Volume:720
- Car Seat
- Average Selling Point: ₹1500 – ₹3,000
- Why It’s Trending: Essential for travelling and conveyance
- Potential Buyers: Pet owners
- Expected Growth Rate: High; travelling with pets is gaining popularity
- Monthly Search Volume: 320
Trending Tech Accessories
- Power Banks
- Average Selling Point: ₹500 – ₹2,000
- Why It’s Trending: Essential for mobile device users, increasing smartphone use
- Potential Buyers: Smartphone users, travellers, professionals
- Expected Growth Rate: High
- Monthly Search Volume:165000
- Laptop Stands
- Average Selling Point: ₹500 – ₹2,000
- Why It’s Trending: Rise in remote work and ergonomic awareness
- Potential Buyers: Remote workers, students, professionals
- Expected Growth Rate: Moderate and steady
- Monthly Search Volume: 90500
- Virtual Reality Headsets
- Average Selling Point: ₹10,000 – ₹50,000
- Why It’s Trending: Growing interest in immersive gaming and virtual experiences
- Potential Buyers: Gamers, tech enthusiasts
- Expected Growth Rate: High, driven by advancements in VR technology
- Monthly Search Volume: 49500
- Next-Gen Foldable Smartphones
- Average Selling Price: ₹1,00,000–₹1,50,000
- Why It’s Trending: They offer both phone and tablet modes suited for multitaskers and media consumers.
- Potential Buyers: Tech enthusiasts, professionals, and multimedia users.
- Expected Growth Rate: High as new models are launched and prices drop
- Monthly Search Volume: 9900
How to Identify Best-Selling Products Online?
- Relevance – Determine if the product is relevant to Indian buyers. Consider the recent cultural trends, seasonality, and buying behaviour for your product category.
- Competitive pricing – Study the average pricing for related products within the category. If you have a higher price, will you be able to justify it to your buyers?
- Accessibility – The sourcing of trending products must be easy for you. Plus, shipping of the said product should also be convenient and affordable. For instance, for perishable products, shipping can become a headache. Choose the most reliable courier aggregator to reduce your logistics overhead.
- Positive Promotion – Look for proof that the customers are liking the product. Check other competitors and ensure the product has positive recommendations from real customers.
- Novelty – If the product has some unique feature, there is a high chance that the product will be popular and trending.
- Aesthetics – The best-selling product is not only useful but also good to look at. It doesn’t have to look glamorous, but the finish and make of the product should make it appealing.
How to Source Trending Products in India
Tips for Finding Unique Products to Sell
- Follow industry news and attend industry events to spot innovative products early.
- Interact with suppliers and wholesalers to identify top trending products.
- Use platforms like Google Trends to find trending online products for which people are searching.
- Check the trending products section on Amazon, Myntra, Etsy, etc.
- Check platforms like Kickstarter or SharkTank to see new product ranges and categories
- Talk to your customers to understand their needs
- Experiment with new products by offering a free sample and getting customer feedback.
Platforms and Suppliers for Trending Online Products
The option to source locally from your wholesalers or distributor can be a good idea.
You can find large suppliers in B2B ecommerce platforms like IndiaMart or Amazon Business. Some platforms like Udaan serve certain categories, such as apparel. Big b2C brands like
PepperFry also operate a B2B arm, which you can buy in bulk.
The specific platform and supplier will vary largely with your product requirements.
You can even import from certain countries if you find profitable deals.
Check out our blog on the best B2B platforms to source the best-selling products in India.
Marketing Strategies for Trending Products in E-commerce
For a retail store, customers came through foot traffic. For an online store, it’s online traffic.
Customers need to discover online e-commerce stores before they buy from them.
Once you have a beautiful and functional online store, you need to leverage these marketing channels –
Social Media and Influencer Marketing
This is your best bet. Social media has a huge role in the discovery and recall of new products. Organic branded posts, user-generated content, or social media ads push sales.
Influencer marketing is another such tactic, where internet celebrities or influencers recommend products in exchange for money or products or both. Be sure to pick an influencer who has built trust with their audience and whose content is relevant to your products.
Another discovery channel is SEO.
After customers know your brand, it’s time to stay on top of their minds. Email marketing is a good option for staying in touch with your customers.
Push them to shop by running targeted campaigns using a mix of all these different channels.
Leveraging E-commerce Platforms for Best-Selling Products Online
Another way to reach customers is to leverage ecommerce marketplaces like Amazon, Flipkart, Nykaa, etc, to sell your trending products online. You have to register as a seller with relevant documents verifying your identity and business details.
You get the benefit of selling to the platform’s strong customer base. However, you will have to share your earnings with the platform as platform fees.
Conclusion
E-commerce is on a boom, and the upward trend will continue with an annual growth rate of 27%. As a D2C online seller, this is your chance to make it big.
Keep an eye on the viral trends around you and how they impact the daily life of the general public. Then, you will be able to get clues on what is trending and why.
Pick trending items, build your online store, and start shipping with the best courier partner in India.
